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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    You Have Been Hired by a Firm That Receives Calls
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You Have Been Hired by a Firm That Receives Calls

Question 138

Question 138

Multiple Choice

You have been hired by a firm that receives calls from customers. This is an example of a(n)


A) teleprospecting.
B) outbound call centre.
C) telesales.
D) inbound call centre.
E) telecoverage.

Correct Answer:

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