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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    Call Centres That Initiate Calls to Prospects and Customers Are
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Call Centres That Initiate Calls to Prospects and Customers Are

Question 121

Question 121

Multiple Choice

Call centres that initiate calls to prospects and customers are called


A) teleprospecting.
B) telesales.
C) inbound telemarketing.
D) telecoverage.
E) outbound telemarketing.

Correct Answer:

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