All Companies Need to Consider and Evaluate E-Marketing and E-Purchasing

Multiple Choice

All companies need to consider and evaluate e-marketing and e-purchasing opportunities. Visitors to a Web site will judge its performance on its ease of use and its physical attractiveness. Ease-of-use breaks down into three attributes: the Web site downloads quickly, the first page is easy to understand, and

A) the visitor finds it easy to navigate to other pages that open quickly.
B) the visitor can easily see the product selected.
C) the Web site interacts with the visitor in some manner.
D) the visitor finds it easy to order.
E) the visitor is entertained.