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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    Follow-Up and ________ Are Necessary If the Salesperson Wants to Ensure
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Follow-Up and ________ Are Necessary If the Salesperson Wants to Ensure

Question 98

Question 98

Multiple Choice

Follow-up and ________ are necessary if the salesperson wants to ensure customer satisfaction and repeat business.


A) follow-through
B) contact
C) billing
D) maintenance
E) servicing

Correct Answer:

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