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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    People Who Are Knowledgeable About Big and Small Things Are
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People Who Are Knowledgeable About Big and Small Things Are

Question 81

Question 81

Multiple Choice

People who are knowledgeable about big and small things are called ________.


A) buzzers
B) informants
C) salesmen
D) mavens
E) connectors

Correct Answer:

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