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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    Interactive Marketing Offers Many Unique Benefits
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Interactive Marketing Offers Many Unique Benefits

Question 78

Question 78

Essay

Interactive marketing offers many unique benefits. List and identify these benefits. Name three marketers that you think would benefit most from using the Web, explaining why.

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