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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    Following Your Sales Presentation, Your Prospect Has Raised Several Objections
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Following Your Sales Presentation, Your Prospect Has Raised Several Objections

Question 61

Question 61

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Following your sales presentation, your prospect has raised several objections centring around price, delivery time, and certain product characteristics. What type of objectives are these and how can you handle them?

Correct Answer:

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This is logical resistance.To handle the...

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