If You Were the CEO of a Company That Was

Multiple Choice

If you were the CEO of a company that was truly a global organization, you would have some decisions to make regarding corporate strategy. Bartlett and Ghoshal have distinguished three organizational strategies one of which is to

A) treat the world as a set of international markets.
B) treat the world as a single market.
C) treat the world as a number of regions.
D) treat the world as a subset of the "global" market.
E) treat the world as a multiple markets.