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    SELL Study Set 2
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    Exam 1: Overview of Personal Selling
  5. Question
    Which of the Following Is Not One of the Four
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Which of the Following Is Not One of the Four

Question 17

Question 17

Multiple Choice

Which of the following is not one of the four basic approaches to personal selling that were identified three decades ago?


A) Stimulus-response
B) Need-satisfaction
C) Contingency-selling
D) Mental-states
E) Problem-solution

Correct Answer:

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