Multiple Choice
Suppose your company is going to buy a new copier because you want one that will improve your productivity by automatically stapling documents. When a salesperson gets your agreement that his/her product will increase productivity because it staples automatically, a ____ has been identified.
A) potential benefit
B) confirmed benefit
C) value-source-component (VSC)
D) value story
E) None of the above.
Correct Answer:
Verified
Correct Answer:
Verified
Q6: Which of the following is true when
Q7: The sales presentation takes place prior to
Q8: When preparing printed materials, a salesperson should
Q9: Sales aid in electronic format such as
Q10: "How many employees do you have?" is
Q12: Case histories are usually fictitious.
Q13: A/an _is a type of example that
Q14: _per testimonials in a story or anecdotal
Q15: Group sales presentations are extremely rare.
Q16: Which of the following tips is most