Question 1

As a general rule, you should try to reach as many people as possible with your campaign message.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following terms describes the amount of mental effort required to understand a message?

Accepted Answer

A)   engagement
B)   elaboration
C)   impact
D)   involvement D

Question 3

Adolescent audiences are typically hard to influence because adolescents typically believe in personal fable. This concept is defined as:

Accepted Answer

A)   The belief that they are unlike other people and others do not understand them.
B)   The belief that they are invincible and cannot be hurt.
C)   The sensation that everyone is staring at them.
D)   An exaggerated sense of good health and well-being. A

Question 4

Name and describe the first four steps in creating a health promotion campaign.

Accepted Answer

The answer of Name and describe the first four steps...

Question 5

Before launching your health campaign, you decide to survey a randomly chosen group of 150 graduate students. Choosing a representative group of people to study is called:

Accepted Answer

A)   Particularizing
B)   Essentializing
C)   Commonality selection variable
D)   Sampling

Question 6

According to your book, all of the following are key principles in designing a public health campaign EXCEPT:

Accepted Answer

A)   Know your audience.
B)   Take action when words are not enough.
C)   Appeal to as many people as possible in your message.
D)   Encourage social support for healthy behaviors.

Question 7

According to the elaboration likelihood model, which of the following is true?

Accepted Answer

A)   Individuals are more likely to respond to messages that appeal to their sense of creativity.
B)   Individuals pay closer attention to messages they consider relevant to them.
C)   Health promotion campaigns are successful only when they are elaborately designed.
D)   Television is the ideal channel for individuals to use for obtaining health information.

Question 8

You have been asked to conduct unscheduled interviews to learn more about the potential audience for a water safety campaign. Which of the following best defines an unscheduled interview?

Accepted Answer

A)   Interviewers are given a list of topics but are encouraged to phrase questions as they wish and to probe for more information when it seems useful and appropriate.
B)   It occurs on street corners and other locations where people naturally congregate.
C)   Interviewers are given specific questions to ask and are not allowed to make comments or ask additional questions.
D)   Interviewers are given a set of questions but are allowed to ask for clarification and additional information as they see fit.

Question 9

List and describe three qualities of good campaigns, as illustrated by the exemplary campaigns in Chapter 13. Provide examples.

Accepted Answer

The answer of List and describe three qualities of good...

Question 10

According to your book, all of the following are recommended tactics for crafting messages that appeal to high sensation-seekers EXCEPT:

Accepted Answer

A)   Make messages varied and intense.
B)   Make the most of low-distraction environments.
C)   Prioritize high-involvement channels.
D)   Run PSAs during popular programs.

Question 11

The belief among adolescents that people are scrutinizing their appearance and behaviour is called imaginary audience.

Accepted Answer

A) True 
 B)False

Question 12

Nudging is the practice of making healthy options readily apparent, appealing, and available.

Accepted Answer

A) True 
 B)False

Question 13

People are motivated by a number of factors that make them more or less receptive to health information and more or less motivated to change their behavior.

Accepted Answer

A) True 
 B)False

Question 14

Abby decides to start working out after her best friend tells her about a TV news feature on CrossFit. Which theory describes the process wherein media messages reach people indirectly through others?

Accepted Answer

A)   Health belief model
B)   Social comparison theory
C)   Cultivation theory
D)   Diffusion of innovation

Question 15

One problem with safer sex campaigns is that some people are drawn to risky behaviors. Portraying sex as risky may make it more appealing to people who like novel and intense experiences. Such people can be described as:

Accepted Answer

A)   stimulus-satiated people
B)   high-sensation seekers
C)   hyperimaginative people
D)   electrostatic perceivers

Question 16

Using the knowledge gap hypothesis, explain why people of low socioeconomic status are often less informed about health issues and why they tend to be harder to reach with health messages.

Accepted Answer

The answer of Using the knowledge gap hypothesis, explain why...

Question 17

Audiences who are culturally different from the mainstream generally need less health information and assistance.

Accepted Answer

A) True 
 B)False

Question 18

The final step in creating a health campaign is to establish clear and measurable objectives so we can accurately assess a campaign's effects.

Accepted Answer

A) True 
 B)False

Question 19

In designing health promotion efforts, it is important to set clear goals and measure how successful you are compared with the money and time you invest. This is known as:

Accepted Answer

A)   Objectivity
B)   Diffusion of innovations
C)   Two-step flow
D)   Accountability

Question 20

"Please check the option below that best describes your income bracket." This is an example of what type of question?

Accepted Answer

A)   Open
B)   Unscheduled
C)   Double-barrel
D)   Fixed-alternative

Exam 13: Planning Health Promotion Campaigns

As a general rule, you should try to reach as many people as possible with your campaign message.

Which of the following terms describes the amount of mental effort required to understand a message?

Adolescent audiences are typically hard to influence because adolescents typically believe in personal fable. This concept is defined as:

Name and describe the first four steps in creating a health promotion campaign.

Before launching your health campaign, you decide to survey a randomly chosen group of 150 graduate students. Choosing a representative group of people to study is called:

According to your book, all of the following are key principles in designing a public health campaign EXCEPT:

According to the elaboration likelihood model, which of the following is true?

You have been asked to conduct unscheduled interviews to learn more about the potential audience for a water safety campaign. Which of the following best defines an unscheduled interview?

List and describe three qualities of good campaigns, as illustrated by the exemplary campaigns in Chapter 13. Provide examples.

According to your book, all of the following are recommended tactics for crafting messages that appeal to high sensation-seekers EXCEPT:

The belief among adolescents that people are scrutinizing their appearance and behaviour is called imaginary audience.

Nudging is the practice of making healthy options readily apparent, appealing, and available.

People are motivated by a number of factors that make them more or less receptive to health information and more or less motivated to change their behavior.

Abby decides to start working out after her best friend tells her about a TV news feature on CrossFit. Which theory describes the process wherein media messages reach people indirectly through others?

One problem with safer sex campaigns is that some people are drawn to risky behaviors. Portraying sex as risky may make it more appealing to people who like novel and intense experiences. Such people can be described as:

Using the knowledge gap hypothesis, explain why people of low socioeconomic status are often less informed about health issues and why they tend to be harder to reach with health messages.

Audiences who are culturally different from the mainstream generally need less health information and assistance.

The final step in creating a health campaign is to establish clear and measurable objectives so we can accurately assess a campaign's effects.

In designing health promotion efforts, it is important to set clear goals and measure how successful you are compared with the money and time you invest. This is known as:

"Please check the option below that best describes your income bracket." This is an example of what type of question?