Question 1

Which of the following theories suggests that it is natural to see yourself in relation to others, but unrealistically comparing yourself to a supermodel can be self-destructive?

Accepted Answer

A)   Social comparison theory
B)   Media backlash theory
C)   Cultivation theory
D)   The principle of media reactivity A

Question 2

What do media critics say about messages that depict obesity as a beauty issue?

Accepted Answer

A)   Unrealistic standards influence some women to develop eating disorders.
B)   Casting obesity as a beauty issue trivializes its importance as a health issue.
C)   Body image does not get enough attention in the media.
D)   Both A and B D

Question 3

As described in your text, radio advertisements for e-cigarettes appeal to young audiences by:

Accepted Answer

A)   Using humor
B)   Focusing on the wide range of flavors available
C)   Comparing the low price of e-cigarettes with the higher cost of "traditional" cigarettes
D)   Both A and B D

Question 4

Research about exposure to alcohol advertisements and teens' alcohol consumption found:

Accepted Answer

A)   No association.
B)   A positive association between ad exposure and binge drinking.
C)   The number of alcohol ads seen is directly proportional to the number of drinks consumed over a one-year period.
D)   The association between ads and drinking is strongest among older teens.

Question 5

Your best friend is worried about his four-year-old son's television viewing habits. Based on cultivation theory, you tell your friend:

Accepted Answer

A)   Children are at high risk if they watch a lot of TV.
B)   Children are at high risk if they don't have much real-life exposure to what they are watching.
C)   Children are at high risk if the messages they see on TV are consistent.
D)   All of the above

Question 6

Research has shown that storylines in scripted television shows tend to highlight casual sex, unsafe sex practices (e.g., not using condoms), and sexual violence.

Accepted Answer

A) True 
 B)False

Question 7

Television portrayals tend to exaggerate the success of lifesaving measures such as CPR.

Accepted Answer

A) True 
 B)False

Question 8

"The media doesn't influence me, but my sister's friends are clearly very much influenced. They always wear the latest fashions!" The common belief that we aren't influenced by media messages but other people are is known as:

Accepted Answer

A)   Social learning theorem
B)   Personal immunity delusion
C)   Third-person effect
D)   First-person effect

Question 9

Why is medical science difficult to cover effectively in the media?

Accepted Answer

A)   Medical researchers are hesitant to publish their study results.
B)   Scientific studies often contradict each other.
C)   The public is not very interested in health news.
D)   Extraordinary health events are often over-shadowed by coverage of everyday concerns such as vaccinations or minor illnesses.

Question 10

What is "happy violence," as described by researcher George Gerbner?

Accepted Answer

A)   Violence that occurs when people are having a good time.
B)   Audience's pleased reaction when bad people die slow, violent deaths.
C)   Violence from which "good" people recover swiftly and painlessly.
D)   Mildly violent scenes in which no one is hurt.

Question 11

Media professionals are criticized for focusing on sensational health news rather than useful information about everyday concerns.

Accepted Answer

A) True 
 B)False

Question 12

Children and teens who have TVs in their bedrooms are, on average, healthier and weigh less than their peers.

Accepted Answer

A) True 
 B)False

Question 13

Sexual objectification occurs when:

Accepted Answer

A)   People are treated as interchangeable.
B)   People are depicted as animals or things.
C)   A person is not seen as a whole and unique person with needs and desires of their own.
D)   All of the above

Question 14

People were highly critical of R. J. Reynolds's Joe Camel campaign because the spokesperson was designed to look like a cartoon character. When sales pitches resemble elements of prime-time programming, they are called:

Accepted Answer

A)   Entertainomercials
B)   Documercials
C)   Prosocial programming
D)   Adverdramas

Question 15

At one point, people thought that increasing the number of cable TV channels would offer greater diversity. Instead, many analysts now feel we are bombarded by even more messages promoting the same stereotypes. Which theory proposes that we are affected by the type and amount of messages we experience through mass media?

Accepted Answer

A)   Cultivation theory
B)   Standpoint theory
C)   Social exchange theory
D)   Social learning theory

Question 16

Describe two ways in which DTCA is beneficial and three ways in which it can be harmful.

Accepted Answer

The answer of Describe two ways in which DTCA is...

Question 17

Nearly one-third of radio ads for alcoholic beverages air when the listening audience is mostly teens rather than adults.

Accepted Answer

A) True 
 B)False

Question 18

Researchers have found a link between viewing objectifying alcohol advertisements and:

Accepted Answer

A)   Binge drinking among young people.
B)   Young people's reluctance to intervene in situations involving sexual assault and alcohol.
C)   Young people's willingness to intervene in situations involving sexual assault and alcohol.
D)   Both A and B

Question 19

Many health professionals worry that pharmaceutical ads will lead patients to self-diagnose and pin their hopes on "designer drugs" that may not be healthy or appropriate for them. When drug companies market their products via the mass media rather than to doctors, it is called:

Accepted Answer

A)   Fee-for-service appeals
B)   Private vs. public health promotion
C)   Social marketing
D)   Direct-to-consumer advertising

Question 20

Your niece takes part in a media literacy unit at her junior high school. If her teachers follow the literacy model described in your book, she is likely to do all of the following EXCEPT:

Accepted Answer

A)   Learn to distinguish between informative and persuasive messages.
B)   Break down media messages into specific components such as main points, implied messages, and goals.
C)   Watch media messages for several hours until she is desensitized to them.
D)   Experiment by creating alternative media messages.

Exam 11: Health Images in the Media

Which of the following theories suggests that it is natural to see yourself in relation to others, but unrealistically comparing yourself to a supermodel can be self-destructive?

What do media critics say about messages that depict obesity as a beauty issue?

As described in your text, radio advertisements for e-cigarettes appeal to young audiences by:

Research about exposure to alcohol advertisements and teens' alcohol consumption found:

Your best friend is worried about his four-year-old son's television viewing habits. Based on cultivation theory, you tell your friend:

Research has shown that storylines in scripted television shows tend to highlight casual sex, unsafe sex practices (e.g., not using condoms), and sexual violence.

Television portrayals tend to exaggerate the success of lifesaving measures such as CPR.

"The media doesn't influence me, but my sister's friends are clearly very much influenced. They always wear the latest fashions!" The common belief that we aren't influenced by media messages but other people are is known as:

Why is medical science difficult to cover effectively in the media?

What is "happy violence," as described by researcher George Gerbner?

Media professionals are criticized for focusing on sensational health news rather than useful information about everyday concerns.

Children and teens who have TVs in their bedrooms are, on average, healthier and weigh less than their peers.

Sexual objectification occurs when:

People were highly critical of R. J. Reynolds's Joe Camel campaign because the spokesperson was designed to look like a cartoon character. When sales pitches resemble elements of prime-time programming, they are called:

Describe two ways in which DTCA is beneficial and three ways in which it can be harmful.

Nearly one-third of radio ads for alcoholic beverages air when the listening audience is mostly teens rather than adults.

Researchers have found a link between viewing objectifying alcohol advertisements and:

Many health professionals worry that pharmaceutical ads will lead patients to self-diagnose and pin their hopes on "designer drugs" that may not be healthy or appropriate for them. When drug companies market their products via the mass media rather than to doctors, it is called:

Your niece takes part in a media literacy unit at her junior high school. If her teachers follow the literacy model described in your book, she is likely to do all of the following EXCEPT: