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    Consumer Behavior and Insights
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    Exam 9: Patterns of Buyer Behavior
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    _______ Brands Are Those That Imitate the Color, Shape, Brand
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_______ Brands Are Those That Imitate the Color, Shape, Brand

Question 38

Question 38

Multiple Choice

_______ brands are those that imitate the color, shape, brand name, or look of a national brand.


A) Static
B) Copycat
C) Foster
D) Inert

Correct Answer:

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