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    Consumer Behavior and Insights
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    Exam 9: Patterns of Buyer Behavior
  5. Question
    Brand _______ Occurs When There Is a Passionate Emotional Attachment
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Brand _______ Occurs When There Is a Passionate Emotional Attachment

Question 35

Question 35

Multiple Choice

Brand _______ occurs when there is a passionate emotional attachment to a brand.


A) addiction
B) reflection
C) love
D) affinity

Correct Answer:

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