How Can a Brand Help Consumer's Justify Paying Higher Prices

Multiple Choice

How can a brand help consumer's justify paying higher prices for a product that is sustainably sourced?

A) Offer detailed information on the benefits of the product and the reason for the higher price.
B) Use the storefront, marketing materials, and product packaging to make the brand seem high-end.
C) Create a buzz for the brand by keeping long lines waiting in front of the stores.
D) Provide evidence that the product is a status symbol that will be admired within their social circle.