Multiple Choice
Direct marketing is characterized by _____.
A) ongoing relationships and affinity with customers
B) measurement of results and accountability for costs
C) multichannel fulfillment and distribution
D) all of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q9: The single most notable differentiating feature of
Q10: Direct marketing as a term is synonymous
Q11: Mass media expenditures and practices have not
Q12: The Internet has placed a new perspective
Q13: Brand marketing and direct marketing are converging
Q15: The seamless approach to delivering a consistent
Q16: Lack of budget, marketing skills, and senior
Q17: Sports organizations use direct marketing to:<br>A)fill seats<br>B)get
Q18: Nonprofit organizations use direct marketing primarily in
Q19: _ allows customers to select the media