Multiple Choice
Nonprofit organizations use direct marketing primarily in order to:
A) keep costs down
B) let people know about their cause and gain support
C) sell their own products
D) avoid legal challenges to mass advertising practices
Correct Answer:

Verified
Correct Answer:
Verified
Q13: Brand marketing and direct marketing are converging
Q14: Direct marketing is characterized by _.<br>A)ongoing relationships
Q15: The seamless approach to delivering a consistent
Q16: Lack of budget, marketing skills, and senior
Q17: Sports organizations use direct marketing to:<br>A)fill seats<br>B)get
Q19: _ allows customers to select the media
Q20: New marketing channels continue to emerge while
Q21: The goal of the direct marketer is
Q22: Direct marketing objectives do not include _.<br>A)selling
Q23: Marketers are able to target relevant communications