Multiple Choice
_____ allows customers to select the media or channels they prefer when shopping for products and services.
A) Multichannel distribution
B) Internet marketing
C) Electronic media
D) Response marketing
Correct Answer:

Verified
Correct Answer:
Verified
Q14: Direct marketing is characterized by _.<br>A)ongoing relationships
Q15: The seamless approach to delivering a consistent
Q16: Lack of budget, marketing skills, and senior
Q17: Sports organizations use direct marketing to:<br>A)fill seats<br>B)get
Q18: Nonprofit organizations use direct marketing primarily in
Q20: New marketing channels continue to emerge while
Q21: The goal of the direct marketer is
Q22: Direct marketing objectives do not include _.<br>A)selling
Q23: Marketers are able to target relevant communications
Q24: Microtargeting has proved to be a valuable