Multiple Choice
The goal of the direct marketer is to:
A) eliminate brand marketing
B) interact with the customer on a onetoone basis
C) do everything inexpensively
D) use as few channels as possible to get the message out
Correct Answer:

Verified
Correct Answer:
Verified
Q16: Lack of budget, marketing skills, and senior
Q17: Sports organizations use direct marketing to:<br>A)fill seats<br>B)get
Q18: Nonprofit organizations use direct marketing primarily in
Q19: _ allows customers to select the media
Q20: New marketing channels continue to emerge while
Q22: Direct marketing objectives do not include _.<br>A)selling
Q23: Marketers are able to target relevant communications
Q24: Microtargeting has proved to be a valuable
Q25: The goal of direct marketers is to
Q26: The Internet has not yet proved to