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    Direct Digital and Data Driven Marketing
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    Exam 4: Marketing Analytics: Testing and Measurement
  5. Question
    A _________ Is a Group on Which the Experiment Is
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A _________ Is a Group on Which the Experiment Is

Question 12

Question 12

Multiple Choice

A _________ is a group on which the experiment is not conducted but that is otherwise identical to the test group.


A) dependent group
B) control group
C) focus group
D) independent group

Correct Answer:

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