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  3. Study Set
    Direct Digital and Data Driven Marketing
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    Exam 4: Marketing Analytics: Testing and Measurement
  5. Question
    In Attempting to Measure the Impact of a Lift, Marketers
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In Attempting to Measure the Impact of a Lift, Marketers

Question 16

Question 16

Multiple Choice

In attempting to measure the impact of a lift, marketers will utilize_________


A) a control group
B) an experimental
C) panel group
D) all of the above

Correct Answer:

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