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    Business
  3. Study Set
    Discovering Public Relations An Introduction to Creative and Strategic Practices
  4. Exam
    Exam 12: Measurement and Evaluation
  5. Question
    Being Able to Measure the Overall Value of Public Relations
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Being Able to Measure the Overall Value of Public Relations

Question 25

Question 25

Multiple Choice

Being able to measure the overall value of public relations efforts is ______.


A) a major challenge today
B) an increasing problem
C) the reason PR exists
D) easier than in the past

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