Multiple Choice
Why is it more difficult to brand services than to brand goods?
A) The rules are tougher
B) It is harder to make a service consistent
C) There is no way to measure service quality
D) There is no packaging to put a logo on
E) It is impossible to develop a positioning statement for a service
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q1: Outsourcing has advantages and disadvantages, name one
Q2: What is the term given to the
Q3: A concert ticket is primarily an example
Q4: Some fast food chains have detailed instructions
Q5: A cinema's automated booking service is primarily
Q6: Why is it generally harder for service
Q7: What are people who work with information
Q9: One of the problems that comes from
Q10: Two diners complain about a restaurant's slow