One of the Problems That Comes from the Intangibility of Services

Multiple Choice

One of the problems that comes from the intangibility of services is that they are perceived as higher risk purchases than goods are. Which of the following is most likely to reassure a customer who has paid in advance for a Centre Court seat at Wimbledon that they will in fact get to see the tennis?

A) The tournament's reputation
B) The advertising
C) The weather forecast
D) An expensive and official looking ticket
E) The website