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    Mass Communication Theory Foundations Ferment and Future
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    Exam 4: The Emergence of the Media-Effects Trend in Mass Communication Theory
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    The Media-Effects Trend, an Approach to Media Theory and Research
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The Media-Effects Trend, an Approach to Media Theory and Research

Question 17

Question 17

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The media-effects trend, an approach to media theory and research that came to dominate how many U.S. researchers studied and thought about media in the last half of the 20th century, viewed media as a powerful social and cultural force.

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