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    Mass Communication Theory Foundations Ferment and Future
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    Exam 4: The Emergence of the Media-Effects Trend in Mass Communication Theory
  5. Question
    The Yale Group Attitude Change Research _______
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The Yale Group Attitude Change Research _______

Question 21

Question 21

Multiple Choice

The Yale Group attitude change research _______.


A) found that attitude change was a complex process
B) found the magic keys to persuasion
C) was a complete failure
D) led directly into studies of media uses and gratifications

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