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Monica Is Gathering Data for a Client's Blood Drive

Question 18

Multiple Choice

Monica is gathering data for a client's blood drive. She collects demographic statistics on blood donors in the area, the number of e-mail accounts that have received an invitation, and the number of people who respond to a Facebook invitation. The data she is gathering are known as ___________ research.


A) Complex
B) Ineffective
C) Quantitative
D) Qualitative

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