Multiple Choice
Richard Edelman, founder of a PR firm, tweeted about the new American Cancer Society's campaign. News Channel 5 picked up the tweet and reported the campaign in a positive way. The role Channel 5 played is called ____________.
A) Fourth-party credibility
B) First-party credibility
C) Second-party credibility
D) Third-party credibility
Correct Answer:
Verified
Correct Answer:
Verified
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