Ariella Works as an Account Executive for a Global Public

Multiple Choice

Ariella works as an account executive for a global public relations agency. Her client also has agency teams for advertising, analytics, and content marketing. Ariella has found it difficult to understand how her job fits into her client's larger mission, and how to work with these other agency teams to best service her client. Ariella's challenge is common when facing _____________.

A) Professional competition
B) Professional convergence
C) Professional ethics
D) Professional exchanges