In Some Cases, the Distinction Between Marketing and Public Relations

Multiple Choice

In some cases, the distinction between marketing and public relations is blurred as brands use multiple channels and content types to engage with audiences. Regardless of the number of channels and ways of engaging, it is most important for a brand to _________________.

A) Speak with one consistent voice
B) Use creative and attention-grabbing techniques
C) Stay within budget constraints
D) Remain politically correct