Lars Oversees Marketing, Including a Pricing Strategy, for New Noise-Cancelling

Multiple Choice

Lars oversees marketing, including a pricing strategy, for new noise-cancelling wireless headphones. He intends to use the strategy of _________ so he can price the products higher when eager customers are willing to pay a premium for the cool new product, and then lower the price to appeal to a broader range of customers later.

A) Pricing skimming
B) Market skimming
C) Pricing maturity
D) Market maturity