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When Buying Ads to Run in Newspapers or Magazines, Carlton

Question 45

Multiple Choice

When buying ads to run in newspapers or magazines, Carlton can either pay for space based on the portion of pages used (half, full, quarter) , or he can pay based on the number of ___________ across and inches in length.


A) Influence
B) Inches
C) Demographics
D) Columns

Correct Answer:

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