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Marnie, a Public Relations Practitioner, Monitors Surveys, E-Mail Responses, Twitter

Question 30

Multiple Choice

Marnie, a public relations practitioner, monitors surveys, e-mail responses, Twitter comments, usability studies, and focus groups to gauge the success of her efforts. This research strategy is an example of ____________.


A) Spying on the client
B) Following George Orwell's 1984 template
C) Learning how to manipulate online media
D) Applying ways organizations get to know their publics

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