Question 1

The term ___________ derives from the work of the Catholic Church to spread faith and was used to recruit people to join the church.

Accepted Answer

A)  Publicity 
B)  Promotion 
C)  Propaganda 
D)  Proclamation

Question 2

Lame and Russel highlighted evidence of public relations as early as ____________.

Accepted Answer

A)  The nineteenth century 
B)  The first century 
C)  The seventh century 
D)  The sixteenth century

Question 3

Javier works for the only electric service provider in the western part of Massachusetts. Javier knows his customers don't have a choice in who delivers electricity to their homes, so he works hard to show his customers he is serving their interests in good faith. He communicates frequently, listens to customer concerns, and works with them to achieve shared desired outcomes. Javier is practicing ______________.

Accepted Answer

A)  Public consent 
B)  Status conferral 
C)  Community-based problem solving 
D)  Advocacy

Question 4

Ivy Lee, when sending materials to the media, was known to include his _________, which stated, in part: "This is not a secret press bureau. All our work is done in the open. We aim to supply news… Our matter is accurate."

Accepted Answer

A)  Commitment to transparency 
B)  Statement of fact 
C)  Declaration of principles 
D)  Code of conduct

Question 5

Grunig and Hunt posited four models of public relations. Who is associated with the first model of press agentry/publicity?

Accepted Answer

A)  Edward Bernays 
B)  Kim Kardashian 
C)  P.T. Barnum 
D)  Ivy Ledbetter Lee

Question 6

Mary Ellen, a PR executive at a Fortune 500 company, is tasked by her client to stop the practice of spraying oranges with a dangerous insecticide. She enlists the services of Google and Reddit to publish an online petition to gather signatures against this harmful practice. This is an example of ____________.

Accepted Answer

A)  Turmoil 
B)  Crusade 
C)  Agitation 
D)  Strife

Question 7

James conducts public relations for a publicly held corporation that offered shares for trading on the New York Stock Exchange. He is obligated to file certain reports and to make public certain information that may affect investors' decisions. Which of the following is NOT an example of this type of "material information?"

Accepted Answer

A)  Issuing a product recall on a dangerous product 
B)  Announcing quarterly sales and revenue 
C)  Launching a new marketing campaign 
D)  Hiring a new chief executive officer

Question 8

Samuel Adams organized the Boston Tea Party, a staged event to attract public attention about protesting the Tea Act of 1773. This was called a ___________ because its primary goal was to earn media coverage.

Accepted Answer

A)  Flash mob 
B)  Conferral event 
C)  Sloganeering event 
D)  Pseudo event

Question 9

Ford Motor Company used research and listened to concerns from its key publics. It then changed its operations and vehicle design in the interest of its publics based on their input. By listening and addressing feedback, Ford was able to benefit both stakeholders and the company. This is an example of _____________.

Accepted Answer

A)  Ethical management 
B)  Two-way asymmetrical communication 
C)  Public permission 
D)  Two-way symmetrical communication

Question 10

Marnie, a public relations practitioner, monitors surveys, e-mail responses, Twitter comments, usability studies, and focus groups to gauge the success of her efforts. This research strategy is an example of ____________.

Accepted Answer

A)  Spying on the client 
B)  Following George Orwell's 1984 template 
C)  Learning how to manipulate online media 
D)  Applying ways organizations get to know their publics

Question 11

Communicators working in admissions at colleges and universities are among the most enthusiastic adopters of ____________ for public relations work.

Accepted Answer

A)  Social media 
B)  Posters 
C)  Mass mailings 
D)  TV ads

Question 12

Which PR practitioner is most deeply associated with the Public Information Model of public relations?

Accepted Answer

A)  John D. Rockefeller 
B)  P.T. Barnum 
C)  Ivy Ledbetter Lee 
D)  George F. Parker

Question 13

_____________, is seen as an example of an upstanding practitioner with strong principles of ethical management and a symmetrical worldview. He saw winning public approval, confidence, and trust as essential to successful management, and famously said, "All business begins with the public permission and exists by public approval."

Accepted Answer

A)  Edward Bernays 
B)  Arthur Page 
C)  James Grunig 
D)  Earl Newsom

Question 14

Historians Margot Opdyke Lamme and Karen Miller Russell have found public relations to have a rich heritage in three "deep veins" of history. Which of these is NOT one of those examples?

Accepted Answer

A)  Commerce 
B)  Religion 
C)  Politics 
D)  Education

Question 15

___________ is a value in the PRSA Code of Ethics, yet frowned upon by journalists. PR practitioners serve the public interest by supporting those we represent. But according to the Society of Professional Journalists, "analysis and commentary should be labelled and not misrepresent fact or context. Distinguish news from advertising and shun hybrids that blur the lines between the two."

Accepted Answer

A)  Advocacy 
B)  Objectivity 
C)  Transparency 
D)  Honesty

Question 16

Arianna works at a PR agency representing a large non-profit organization. She conducts a lot of research through surveys, focus groups, and reading comments and feedback on social media so she can better understand why people decide to donate to her client's mission. Arianna then uses this information to develop more persuasive communications to encourage more donations. Which of the four models of public relations is Arianna practicing?

Accepted Answer

A)  Press agentry/publicity model 
B)  Public information model 
C)  Two-way asymmetrical model 
D)  Two-way symmetrical model

Question 17

Hadley cares so deeply about the college where she works and greatly appreciates how the school educates students. However, she also knows that many students and parents are concerned about the high cost of college. Hadley aims to be ____________ in her professional communications and not let her personal feelings influence how she represents facts about her college.

Accepted Answer

A)  Practical 
B)  Persuasive 
C)  Strategic 
D)  Objective

Question 18

Cody works in human resources for a construction company. He uses social media to help attract and find potential candidates for open positions. However, he is also concerned about reviews employees leave about working at the company, because he understands that a majority of job seekers who read negative reviews of an employer _______________.

Accepted Answer

A)  Share the negative review with others 
B)  Decide not to apply at that company 
C)  Write their own negative reviews of other employers 
D)  Apply at the company but do not accept positions

Question 19

Milo works in public relations for a health food company. He has arranged for a __________ to surprise attendees at a healthy living festival by having 100 people spontaneously sing and dance to a popular song.

Accepted Answer

A)  Parade 
B)  Movement 
C)  Propaganda 
D)  Flash mob

Question 20

In early 2008, more than 200 members of the group Improv Everywhere froze in place for five minutes in the middle of Grand Central Station. The organizers worked social networks and even mainstream media to maximize coverage, and the perfectly choreographed performance drew the attention of onlookers, generating more than 30 million YouTube hits. This is an example of which public relations model?

Accepted Answer