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___________ Is a Value in the PRSA Code of Ethics

Question 35

Multiple Choice

___________ is a value in the PRSA Code of Ethics, yet frowned upon by journalists. PR practitioners serve the public interest by supporting those we represent. But according to the Society of Professional Journalists, "analysis and commentary should be labelled and not misrepresent fact or context. Distinguish news from advertising and shun hybrids that blur the lines between the two."


A) Advocacy
B) Objectivity
C) Transparency
D) Honesty

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