Prior to the Rise of Social Media, Crisis Managers Talked

Multiple Choice

Prior to the rise of social media, crisis managers talked about the importance of _________, the first few hours after a surprise crisis breaks when an organization has its best opportunity to get out ahead of crisis communication with accurate information. With social media, that opportunity has been reduced to minutes or even seconds.

A) The silent cache
B) The golden hours
C) The wonder window
D) The hidden realm