Question 1

Ivy Lee wrote about the theory of management and the philosophy "joy of work"

Accepted Answer

A) True 
 B)False  False

Question 2

What are the 6 rules companies that effectively communicate corporate responsibility follow?

Accepted Answer

1) Demonstrate responsibility; do not assert it
2) Get the facts
3) Engage critics
4) Earn credibility
5) Connect corporate responsibility to business strategy
6) Be transparent

Question 3

What are the four paradigms Deming's Theory of Management is based on?

Accepted Answer

1) People are most effectively motivated and inspired by a mix of intrinsic and extrinsic rewards Intrinsic motivation comes from the sheer joy of performing an act, and releases human energy that can be focused into improvement and innovation of a system
2) Management's job is to improve and innovate the processes that create results, not just to demand results
3) Management's function is to optimize the entire system so that everyone wins Managers must understand that individuals, organizations, and systems of organizations are interdependent
 4) Cooperation works better than competition In a cooperative environment, everybody wins Customers win products and services they can brag about The firm wins returns for investors and secure jobs for employees
 Suppliers win long-term customers for their products The community wins an excellent corporate citizen

Question 4

What do firms offer that in-house communication staff do not?

Accepted Answer

The answer of What do firms offer that in-house communication...

Question 5

What represent firms' mutual interests?

Accepted Answer

The answer of What represent firms' mutual interests?...

Question 6

What skill(s) are critical for agency managers?

Accepted Answer

A)   Budgeting
B)   Managerial
C)   Firm profitability
D)   Relationships

Question 7

According to Michael Porter, companies need to move away from ___ actions into a ____ integration of social initiatives into business competitive strategy.

Accepted Answer

The answer of According to Michael Porter, companies need to...

Question 8

In order to communicate responsibility, there has to be credibility. How do communicators establish credibility?

Accepted Answer

The answer of In order to communicate responsibility, there has...

Question 9

Which position does the most routine job at a firm?

Accepted Answer

A)   Account Executive
B)   Supervisor
C)   Assistant Account Executive
D)   Senior Account Executive

Question 10

The key to success for a firm is encouraging individual success.

Accepted Answer

A) True 
 B)False

Question 11

Who is the father of modern public relations consulting?

Accepted Answer

A)   Ivy Lee
B)   Edward Bernays
C)   Sigmund Freud
D)   Jonah Hill

Exam 13: Public Relations Consulting: Consulting and Corporate Communicationthe Nexus