Companies Keep Logos the Same for Decades, Thus Preference Due

Multiple Choice

Companies keep logos the same for decades, thus preference due to familiarity can be sustained across a lifetime. This familiarity that drives preferences is supported by ________, which in turn ________.

A) explicit memory; may be prone to forgetting through neurogenesis
B) implicit memory; is not prone to forgetting through neurogenesis
C) explicit memory; cannot be erased later in life
D) implicit memory; is prone to forgetting through neurogenesis