What Are the Two Important Conclusions for Memory Research from the Experiment

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The Answer is A few years ago, the owners of an Asian mall chain decided to see if they could get pregnant mothers to spend more money at their malls by making the smells and sounds more appealing to them. The mall owners sprayed the scent of Johnson & Johnson baby powder in areas where clothing was sold and an appealing cherry scent in the food-court area. The mall owners also played music from the era when the pregnant mothers were young, hoping that the nostalgia would keep them in the malls longer. The experiment (although not scientific) was a success; the mall saw increased sales after introducing the measures. The experiment had a second effect that the mall owners weren't expecting. About a year after the experiment began, mothers who shopped at the mall when they were pregnant began to report that the mall had a uniquely calming effect on their babies, suggesting that the babies remembered the smells and sounds from before they were born and found them soothing. Taken together, results from both intentional and unintentional tests of newborn preferences suggest that marketers can influence preferences of people even before they are born

What Are the Two Important Conclusions for Memory Research from the Experiment

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What Are the Two Important Conclusions for Memory Research from the Experiment

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