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    Persuasion Theory and Applications
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    Exam 3: Audiences: Social Scientists Address Needs, Attitudes, and Beliefs
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    Discuss the Elaboration Likelihood Model and the Dual Routes That
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Discuss the Elaboration Likelihood Model and the Dual Routes That

Question 65

Question 65

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Discuss the elaboration likelihood model and the dual routes that a receiver may use to process a message.

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The Elaboration Likelihood Model (ELM) i...

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