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    Persuasion Theory and Applications
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    Exam 3: Audiences: Social Scientists Address Needs, Attitudes, and Beliefs
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    Vance Packard Wrote About the Hidden Persuaders, Which Explained Underlying
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Vance Packard Wrote About the Hidden Persuaders, Which Explained Underlying

Question 60

Question 60

Multiple Choice

Vance Packard wrote about the hidden persuaders, which explained underlying needs and desires of consumers. He coined which phrase?


A) The Great Gatsby.
B) The rich and famous.
C) Conspicuous consumption.
D) Robber Barons.

Correct Answer:

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