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  3. Study Set
    Integrated Advertising Promotion
  4. Exam
    Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals
  5. Question
    In a Fear Appeal,vulnerability Is Based on the Likelihood the Probability
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In a Fear Appeal,vulnerability Is Based on the Likelihood the Probability

Question 96

Question 96

True/False

In a fear appeal,vulnerability is based on the likelihood the probability that a negative event will occur.

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