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    Business
  3. Study Set
    Integrated Advertising Promotion
  4. Exam
    Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals
  5. Question
    The Underlying Principle for Using More Emotional Appeals in B-To-B
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The Underlying Principle for Using More Emotional Appeals in B-To-B

Question 100

Question 100

True/False

The underlying principle for using more emotional appeals in b-to-b advertising is that emotions can be a part of every type of decision,even in the b-to-b environment.

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