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In the Means-Ends Chain for Milk,the Calcium Content of Milk

Question 102

Multiple Choice

In the means-ends chain for milk,the calcium content of milk leads to healthier bones,which leads to a display of wisdom and a comfortable life free of osteoporosis.The healthier bones component of the means-ends chain is the:


A) product attribute
B) consumer benefit
C) leverage point
D) personal value

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