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    Integrated Advertising Promotion
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    Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals
  5. Question
    An Advertising Headline
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An Advertising Headline

Question 111

Question 111

Multiple Choice

An advertising headline:


A) makes the promise of a benefit
B) proves an advertising claim
C) amplifies an advertising claim
D) suggests a unique selling proposition

Correct Answer:

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