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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    A Unique Selling Proposition Is an Explicit, Testable Claim of Uniqueness
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A Unique Selling Proposition Is an Explicit, Testable Claim of Uniqueness

Question 154

Question 154

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A unique selling proposition is an explicit, testable claim of uniqueness or superiority.

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