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  3. Study Set
    Integrated Advertising Promotion
  4. Exam
    Exam 7: Advertising Design-Message Strategies and Executional Frameworks
  5. Question
    Reebok's Advertising Claim That It Is the Only Shoe Using
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Reebok's Advertising Claim That It Is the Only Shoe Using

Question 182

Question 182

Multiple Choice

Reebok's advertising claim that it is the only shoe using DMX technology,which results in a more comfortable fit,is an example of a(n) :


A) generic message strategy
B) preemptive message strategy
C) unique selling point message strategy
D) comparative message strategy

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