Multiple Choice
Reebok's advertising claim that it is the only shoe using DMX technology,which results in a more comfortable fit,is an example of a(n) :
A) generic message strategy
B) preemptive message strategy
C) unique selling point message strategy
D) comparative message strategy
Correct Answer:

Verified
Correct Answer:
Verified
Q12: Authoritative executional frameworks suggest buyers will be
Q41: For some products, affective ads are an
Q75: The typical format for a slice-of-life ad
Q89: In terms of the relationship between message
Q178: In the opening vignette about Dove,age-compression marketing
Q179: Which executional framework features someone telling about
Q180: In terms of spokespersons,expert sources would include
Q181: Based on the concept of variability theory,an
Q185: While the slice-of-life execution is ideal for
Q186: "Our product is better than brand X"