Multiple Choice
Which executional framework features someone telling about a positive encounter with a company or product?
A) slice of life
B) dramatization
C) testimonial
D) fantasy
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q10: A print advertisement for Bijan uses the
Q12: Authoritative executional frameworks suggest buyers will be
Q41: For some products, affective ads are an
Q75: The typical format for a slice-of-life ad
Q77: Repeating a tagline is ineffective in advertising
Q178: In the opening vignette about Dove,age-compression marketing
Q180: In terms of spokespersons,expert sources would include
Q181: Based on the concept of variability theory,an
Q182: Reebok's advertising claim that it is the
Q248: Conative message strategies utilize an attitude formation