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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    Authoritative Executional Frameworks Suggest Buyers Will Be Influenced By
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Authoritative Executional Frameworks Suggest Buyers Will Be Influenced By

Question 12

Question 12

Multiple Choice

Authoritative executional frameworks suggest buyers will be influenced by:


A) testimonies from customers
B) action-inducing offers
C) rational thought
D) emotions

Correct Answer:

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