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    Integrated Advertising Promotion
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    Exam 7: Advertising Design-Message Strategies and Executional Frameworks
  5. Question
    Which Type of Message Strategy Is Designed to Elicit Some
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Which Type of Message Strategy Is Designed to Elicit Some

Question 48

Question 48

Multiple Choice

Which type of message strategy is designed to elicit some type of behavior or action on the part of the viewer?


A) emotional
B) conative
C) corporate
D) affective

Correct Answer:

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